:root {
  --paper: #f4f3ef;
  --paper-deep: #ebe9e2;
  --ink: #171715;
  --muted: #696861;
  --line: #cbc9c1;
  --line-dark: #9b9991;
  --white: #fff;
  --olive: #5e6745;
  --blue: #234862;
  --max: 1500px;
  --gutter: clamp(20px, 4vw, 68px);
  --serif: Georgia, "Times New Roman", serif;
  --sans: Arial, Helvetica, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input, textarea { font: inherit; }
::selection { background: var(--ink); color: var(--paper); }

.skip-link {
  position: fixed;
  z-index: 9999;
  top: 8px;
  left: 8px;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--white);
  transform: translateY(-160%);
}
.skip-link:focus { transform: translateY(0); }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  min-height: 92px;
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 40px;
  padding: 14px var(--gutter);
  border-bottom: 1px solid transparent;
  background: color-mix(in srgb, var(--paper) 94%, transparent);
  backdrop-filter: blur(12px);
  transition: border-color .25s ease, min-height .25s ease;
}
.site-header.is-scrolled { min-height: 74px; border-bottom-color: var(--line); }
.brand { display: inline-flex; flex-direction: column; gap: 2px; width: max-content; }
.brand-name { font-family: var(--serif); font-size: clamp(22px, 2vw, 30px); letter-spacing: .12em; line-height: 1; }
.brand-meta { font-size: 9px; letter-spacing: .28em; font-weight: 700; }
.site-nav { justify-self: end; display: flex; align-items: center; gap: clamp(18px, 2.4vw, 42px); font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.site-nav > a:not(.nav-cta) { position: relative; padding: 14px 0; }
.site-nav > a:not(.nav-cta)::after { content: ""; position: absolute; left: 0; bottom: 9px; width: 100%; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .3s ease; }
.site-nav > a:not(.nav-cta):hover::after { transform: scaleX(1); transform-origin: left; }
.nav-cta { border: 1px solid var(--line-dark); padding: 13px 18px; display: inline-flex; gap: 18px; align-items: center; transition: background .2s, color .2s; }
.nav-cta:hover { background: var(--ink); color: var(--white); }
.menu-toggle { display: none; background: none; border: 0; padding: 10px; }

.section-grid, .work-section, .services, .about { max-width: var(--max); margin: 0 auto; }

.hero {
  min-height: min(760px, calc(100vh - 92px));
  display: grid;
  grid-template-columns: minmax(0, .94fr) minmax(480px, 1.06fr);
  border-bottom: 1px solid var(--line);
}
.hero-copy { padding: clamp(60px, 8vw, 130px) var(--gutter) clamp(55px, 7vw, 100px); display: flex; flex-direction: column; justify-content: center; }
.eyebrow { margin: 0 0 26px; display: flex; gap: 12px; align-items: center; font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .14em; }
.eyebrow span { display: inline-block; width: 28px; height: 1px; background: currentColor; }
.hero h1 { margin: 0; max-width: 760px; font-family: var(--serif); font-size: clamp(54px, 6vw, 96px); font-weight: 400; line-height: .98; letter-spacing: -.048em; }
.hero h1 em { display: block; font-style: normal; }
.hero-lede { max-width: 590px; margin: 30px 0 0; color: var(--muted); font-size: clamp(18px, 1.5vw, 22px); line-height: 1.5; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }
.button { min-height: 50px; display: inline-flex; align-items: center; justify-content: space-between; gap: 25px; padding: 13px 20px; border: 1px solid var(--ink); font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: .09em; transition: transform .2s ease, background .2s ease, color .2s ease; }
.button:hover { transform: translateY(-2px); }
.button-dark { background: var(--ink); color: var(--white); }
.button-dark:hover { background: #32322f; }
.button-light:hover { background: var(--white); }
.local-note { margin-top: auto; padding-top: 42px; display: flex; gap: 26px; color: var(--muted); font-size: 10px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.local-note span + span::before { content: "/"; margin-right: 26px; color: var(--line-dark); }
.hero-media { position: relative; margin: 0; min-height: 650px; overflow: hidden; background: #d8d4c9; }
.hero-media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(20,20,18,.05), transparent 30%, rgba(20,20,18,.08)); pointer-events: none; }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: center; filter: saturate(.78) contrast(1.02); }
.hero-media figcaption { position: absolute; z-index: 2; left: 22px; right: 22px; bottom: 20px; display: flex; justify-content: space-between; gap: 15px; color: var(--white); font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: .13em; text-shadow: 0 1px 8px rgba(0,0,0,.42); }

.outcomes { max-width: var(--max); margin: 0 auto; display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 1px solid var(--line); }
.outcomes article { padding: 34px clamp(22px, 3vw, 52px) 40px; }
.outcomes article + article { border-left: 1px solid var(--line); }
.micro { margin: 0 0 13px; color: var(--muted); font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: .18em; }
.outcomes h2 { margin: 0 0 9px; font-family: var(--serif); font-size: clamp(24px, 2vw, 32px); font-weight: 400; text-transform: uppercase; letter-spacing: .04em; }
.outcomes p:last-child { margin: 0; max-width: 420px; color: var(--muted); font-size: 14px; }

.work-section, .services, .about { position: relative; padding: clamp(86px, 9vw, 150px) var(--gutter); border-bottom: 1px solid var(--line); }
.side-label { position: absolute; left: 13px; top: 50%; writing-mode: vertical-rl; transform: translateY(-50%) rotate(180deg); font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .24em; color: var(--muted); }
.section-heading { max-width: 980px; margin-bottom: clamp(50px, 6vw, 90px); }
.section-heading h2 { margin: 0; max-width: 900px; font-family: var(--serif); font-size: clamp(42px, 5vw, 76px); font-weight: 400; line-height: 1.02; letter-spacing: -.035em; }
.section-heading > p:last-child { max-width: 720px; margin: 24px 0 0; color: var(--muted); font-size: 17px; }
.section-heading.compact { margin-bottom: 44px; }

.case { position: relative; }
.case-large { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(300px, .65fr); gap: clamp(30px, 5vw, 85px); align-items: end; padding-bottom: clamp(72px, 8vw, 120px); }
.case-image { position: relative; min-height: 420px; overflow: hidden; background: #d6d3ca; }
.case-image img { width: 100%; height: 100%; min-height: inherit; object-fit: cover; transition: transform .8s cubic-bezier(.2,.7,.2,1); }
.case:hover .case-image img { transform: scale(1.025); }
.case-tag { position: absolute; left: 16px; top: 16px; padding: 8px 10px; background: rgba(244,243,239,.92); font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: .12em; }
.case-copy { padding-top: 22px; }
.case-copy h3 { margin: 0 0 17px; font-family: var(--serif); font-weight: 400; font-size: clamp(34px, 3vw, 52px); line-height: 1; letter-spacing: -.025em; }
.case-copy > p:not(.micro) { color: var(--muted); font-size: 15px; max-width: 580px; }
.case-facts { margin: 30px 0; border-top: 1px solid var(--line); }
.case-facts div { display: grid; grid-template-columns: 92px 1fr; gap: 15px; padding: 15px 0; border-bottom: 1px solid var(--line); }
.case-facts dt { color: var(--muted); font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: .15em; }
.case-facts dd { margin: 0; font-size: 13px; }
.text-link { display: inline-flex; gap: 14px; align-items: center; padding-bottom: 5px; border-bottom: 1px solid currentColor; font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .1em; }
.text-link:hover { opacity: .6; }
.text-link-static { border-bottom-color: var(--line-dark); color: var(--muted); }
.case-split { display: grid; grid-template-columns: 1.12fr .88fr; gap: clamp(30px, 5vw, 80px); }
.case-split .case-image { min-height: 500px; }
.case-dark { background: #142330; color: #f6f5f0; padding-bottom: 28px; }
.case-dark .case-copy { padding: 28px; }
.case-dark .case-copy > p:not(.micro) { color: #bac4c8; }
.case-dark .micro { color: #96a9b2; }
.case-brand { display: flex; flex-direction: column; justify-content: space-between; }
.brand-study { min-height: 500px; padding: clamp(35px, 5vw, 70px); background: #283124; color: #e7dfc9; display: flex; flex-direction: column; justify-content: center; position: relative; overflow: hidden; }
.brand-study::before { content: "M"; position: absolute; right: -2vw; bottom: -12vw; font-family: var(--serif); font-size: 34vw; line-height: 1; opacity: .045; }
.brand-study p { position: relative; z-index: 1; margin: 0; font-family: var(--serif); font-size: clamp(42px, 6vw, 90px); line-height: .83; letter-spacing: -.06em; }
.brand-study .amp { margin-left: 13%; color: #c9b48d; }
.brand-study span { position: relative; z-index: 1; margin-top: 45px; font-size: 9px; font-weight: 700; text-transform: uppercase; letter-spacing: .16em; }

.proof { max-width: var(--max); margin: 0 auto; padding: clamp(80px, 8vw, 130px) var(--gutter); border-bottom: 1px solid var(--line); }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.proof-grid article { min-height: 190px; padding: 30px; display: flex; flex-direction: column; justify-content: space-between; }
.proof-grid article + article { border-left: 1px solid var(--line); }
.proof-grid strong { font-family: var(--serif); font-size: clamp(50px, 5vw, 76px); font-weight: 400; line-height: 1; letter-spacing: -.04em; }
.proof-grid span { max-width: 210px; color: var(--muted); font-size: 12px; }

.service-list { border-top: 1px solid var(--line-dark); }
.service-row { display: grid; grid-template-columns: 60px minmax(220px,.6fr) 1fr 40px; align-items: center; gap: 24px; min-height: 108px; padding: 16px 8px; border-bottom: 1px solid var(--line); transition: padding .25s ease, background .25s ease; }
.service-row:hover { padding-left: 20px; padding-right: 20px; background: var(--white); }
.service-number { color: var(--muted); font-size: 10px; font-weight: 700; letter-spacing: .12em; }
.service-name { font-family: var(--serif); font-size: clamp(25px, 2.3vw, 36px); }
.service-desc { max-width: 620px; color: var(--muted); font-size: 14px; }
.service-arrow { justify-self: end; font-size: 22px; }

.local-seo { max-width: var(--max); margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; border-bottom: 1px solid var(--line); }
.local-seo-title, .local-seo-copy { padding: clamp(60px, 7vw, 110px) var(--gutter); }
.local-seo-title { border-right: 1px solid var(--line); }
.local-seo-title h2 { margin: 0; font-family: var(--serif); font-size: clamp(42px, 5vw, 70px); line-height: 1.02; font-weight: 400; letter-spacing: -.04em; }
.local-seo-copy { display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.local-seo-copy p { max-width: 600px; color: var(--muted); font-size: 17px; }
.local-seo-copy .text-link { margin-top: 18px; }

.about { display: grid; grid-template-columns: minmax(220px,.55fr) minmax(0,1.2fr) minmax(300px,.65fr); gap: clamp(30px, 5vw, 80px); align-items: center; }
.about-mark { width: min(280px, 100%); aspect-ratio: 1; display: grid; place-items: center; border: 1px solid var(--line-dark); font-family: var(--serif); font-size: clamp(90px, 10vw, 160px); font-style: italic; }
.about-copy h2 { margin: 0 0 24px; font-family: var(--serif); font-size: clamp(42px, 4vw, 66px); font-weight: 400; line-height: 1.02; letter-spacing: -.035em; }
.about-copy > p:not(.eyebrow) { color: var(--muted); font-size: 16px; max-width: 680px; }
.about-facts { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--line-dark); }
.about-facts li { padding: 16px 0; border-bottom: 1px solid var(--line); font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .1em; }

.mockup { max-width: var(--max); margin: 0 auto; display: grid; grid-template-columns: 1.15fr .85fr; border-bottom: 1px solid var(--line); }
.mockup-copy, .mockup-action { padding: clamp(60px, 7vw, 105px) var(--gutter); }
.mockup-copy { border-right: 1px solid var(--line); }
.mockup h2 { margin: 0; max-width: 760px; font-family: var(--serif); font-size: clamp(48px, 5.8vw, 86px); font-weight: 400; line-height: 1; letter-spacing: -.045em; }
.mockup-action { display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.mockup-action > p { max-width: 540px; color: var(--muted); font-size: 16px; }

.site-footer { max-width: var(--max); margin: 0 auto; padding: 58px var(--gutter) 28px; display: grid; grid-template-columns: 1.5fr .75fr .75fr; gap: 50px; }
.footer-brand { margin-bottom: 18px; }
.site-footer > div:first-child > p { max-width: 420px; color: var(--muted); font-size: 13px; }
.site-footer > div:nth-child(2), .site-footer > div:nth-child(3) { display: flex; flex-direction: column; gap: 8px; font-size: 13px; }
.site-footer a:hover { text-decoration: underline; text-underline-offset: 4px; }
.footer-bottom { grid-column: 1 / -1; display: flex; gap: 20px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--muted); font-size: 10px; }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .75s ease, transform .75s cubic-bezier(.2,.7,.2,1); }
.reveal-delay-1 { transition-delay: .12s; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
  .reveal { opacity: 1; transform: none; }
}

@media (max-width: 1120px) {
  .site-nav { gap: 18px; }
  .site-nav a:nth-child(4), .site-nav a:nth-child(5) { display: none; }
  .hero { grid-template-columns: 1fr 1fr; }
  .hero h1 { font-size: clamp(50px, 6.2vw, 74px); }
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-grid article:nth-child(3) { border-left: 0; border-top: 1px solid var(--line); }
  .proof-grid article:nth-child(4) { border-top: 1px solid var(--line); }
  .about { grid-template-columns: .5fr 1fr; }
  .about-facts { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1fr; }
  .about-facts li:nth-child(even) { padding-left: 24px; border-left: 1px solid var(--line); }
}

@media (max-width: 820px) {
  .site-header { min-height: 74px; grid-template-columns: auto auto; justify-content: space-between; }
  .menu-toggle { display: grid; gap: 6px; justify-self: end; }
  .menu-toggle span:not(.sr-only) { width: 28px; height: 1px; display: block; background: var(--ink); }
  .site-nav { display: none; position: absolute; top: 100%; left: 0; right: 0; padding: 24px var(--gutter) 30px; background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); flex-direction: column; align-items: stretch; gap: 0; }
  .site-nav.is-open { display: flex; }
  .site-nav > a, .site-nav a:nth-child(4), .site-nav a:nth-child(5) { display: flex; padding: 14px 0; border-bottom: 1px solid var(--line); }
  .site-nav .nav-cta { margin-top: 16px; padding: 15px; border: 1px solid var(--ink); justify-content: space-between; }
  .hero { min-height: auto; grid-template-columns: 1fr; }
  .hero-copy { padding-top: 70px; }
  .hero-media { min-height: 520px; }
  .outcomes { grid-template-columns: 1fr; }
  .outcomes article + article { border-left: 0; border-top: 1px solid var(--line); }
  .case-large, .case-split, .local-seo, .mockup { grid-template-columns: 1fr; }
  .case-large { gap: 18px; }
  .case-split { gap: 50px; }
  .case-image, .case-split .case-image, .brand-study { min-height: 420px; }
  .local-seo-title, .mockup-copy { border-right: 0; border-bottom: 1px solid var(--line); }
  .service-row { grid-template-columns: 45px 1fr 30px; gap: 15px; }
  .service-desc { grid-column: 2 / 4; }
  .about { grid-template-columns: 1fr; }
  .about-mark { width: 180px; }
  .site-footer { grid-template-columns: 1fr 1fr; }
  .site-footer > div:first-child { grid-column: 1 / -1; }
}

@media (max-width: 560px) {
  :root { --gutter: 20px; }
  .brand-name { font-size: 20px; }
  .brand-meta { font-size: 7px; }
  .hero-copy { padding-top: 55px; }
  .hero h1 { font-size: clamp(48px, 14vw, 68px); }
  .hero-lede { font-size: 17px; }
  .hero-actions { flex-direction: column; }
  .button { width: 100%; }
  .local-note { flex-direction: column; gap: 4px; }
  .local-note span + span::before { display: none; }
  .hero-media { min-height: 430px; }
  .side-label { display: none; }
  .work-section, .services, .about { padding-left: var(--gutter); padding-right: var(--gutter); }
  .section-heading h2, .about-copy h2 { font-size: clamp(40px, 11vw, 58px); }
  .case-image, .case-split .case-image, .brand-study { min-height: 330px; }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-grid article + article { border-left: 0; border-top: 1px solid var(--line); }
  .proof-grid article { min-height: 150px; }
  .service-row { grid-template-columns: 35px 1fr 20px; }
  .service-name { font-size: 25px; }
  .local-seo-title h2 { font-size: 46px; }
  .about-facts { grid-template-columns: 1fr; }
  .about-facts li:nth-child(even) { padding-left: 0; border-left: 0; }
  .mockup h2 { font-size: 50px; }
  .site-footer { grid-template-columns: 1fr; }
  .site-footer > div:first-child, .footer-bottom { grid-column: auto; }
  .footer-bottom { flex-wrap: wrap; }
}

/* V2 compact editorial scale — intentionally calmer and less dense */
:root {
  --max: 1320px;
  --gutter: clamp(24px, 4vw, 56px);
}
body { font-size: 15px; line-height: 1.5; }
.site-header { min-height: 76px; padding-top: 11px; padding-bottom: 11px; }
.site-header.is-scrolled { min-height: 66px; }
.brand-name { font-size: clamp(20px, 1.65vw, 25px); }
.site-nav { gap: clamp(16px, 2vw, 30px); font-size: 10px; }
.nav-cta { padding: 11px 15px; }
.hero {
  min-height: 610px;
  grid-template-columns: minmax(0, .92fr) minmax(440px, 1.08fr);
}
.hero-copy { padding-top: clamp(58px, 7vw, 92px); padding-bottom: clamp(48px, 6vw, 76px); }
.eyebrow { margin-bottom: 20px; font-size: 9px; }
.hero h1 { max-width: 640px; font-size: clamp(46px, 4.65vw, 68px); line-height: 1.02; letter-spacing: -.038em; }
.hero-lede { max-width: 520px; margin-top: 22px; font-size: clamp(16px, 1.25vw, 19px); }
.hero-actions { margin-top: 28px; }
.button { min-height: 46px; padding: 11px 17px; font-size: 10px; }
.local-note { padding-top: 28px; }
.hero-media { min-height: 560px; }

.outcomes article { padding: 25px clamp(20px, 2.5vw, 38px) 27px; }
.outcomes h2 { font-size: clamp(20px, 1.65vw, 26px); }
.outcomes p:last-child { font-size: 12px; line-height: 1.45; }

.work-section, .services, .about { padding-top: clamp(64px, 7vw, 96px); padding-bottom: clamp(64px, 7vw, 96px); }
.section-heading { max-width: 800px; margin-bottom: clamp(38px, 5vw, 62px); }
.section-heading h2 { max-width: 760px; font-size: clamp(36px, 3.8vw, 54px); line-height: 1.06; }
.section-heading > p:last-child { max-width: 650px; margin-top: 18px; font-size: 15px; }
.side-label { left: 10px; font-size: 9px; }

.case-large { grid-template-columns: minmax(0, 1.25fr) minmax(290px, .75fr); gap: clamp(26px, 4vw, 58px); padding-bottom: clamp(54px, 6vw, 82px); }
.case-image { min-height: 350px; }
.case-split { gap: clamp(26px, 4vw, 52px); }
.case-split .case-image, .brand-study { min-height: 390px; }
.brand-study { padding: clamp(30px, 4vw, 50px); }
.brand-study p { font-size: clamp(38px, 4.8vw, 68px); }

.proof { padding: 0 var(--gutter); }
.proof-grid { grid-template-columns: repeat(3, 1fr); border-top: 0; }
.proof-grid article { min-height: 130px; padding: 24px 26px; justify-content: center; gap: 12px; }
.proof-grid strong { font-size: clamp(38px, 3.5vw, 52px); }
.proof-grid span { font-size: 11px; }

.service-row { min-height: 88px; grid-template-columns: 48px minmax(190px,.55fr) 1fr 30px; gap: 18px; }
.service-name { font-size: clamp(21px, 1.9vw, 29px); }
.service-desc { font-size: 13px; }

.about { grid-template-columns: minmax(150px,.36fr) minmax(0,1.3fr) minmax(240px,.64fr); gap: clamp(28px, 4vw, 58px); }
.about-mark { width: min(190px,100%); font-size: clamp(70px, 7vw, 110px); }
.about-copy h2 { font-size: clamp(34px, 3.4vw, 48px); }
.about-copy > p:not(.eyebrow) { font-size: 14px; }
.about-facts li { padding: 13px 0; font-size: 9px; }

.mockup-copy, .mockup-action { padding-top: clamp(48px, 6vw, 76px); padding-bottom: clamp(48px, 6vw, 76px); }
.mockup h2 { max-width: 650px; font-size: clamp(38px, 4.2vw, 60px); line-height: 1.04; }
.mockup-action > p { font-size: 14px; }
.site-footer { padding-top: 46px; }

@media (max-width: 820px) {
  .hero { grid-template-columns: 1fr; }
  .hero h1 { font-size: clamp(42px, 8vw, 58px); }
  .hero-media { min-height: 440px; }
  .proof-grid { grid-template-columns: 1fr 1fr 1fr; }
  .about { grid-template-columns: 150px 1fr; }
  .about-facts { grid-column: 1 / -1; grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 560px) {
  .hero-copy { padding-top: 44px; }
  .hero h1 { font-size: clamp(40px, 11vw, 52px); }
  .hero-lede { font-size: 16px; }
  .hero-media { min-height: 360px; }
  .section-heading h2, .about-copy h2 { font-size: clamp(34px, 9vw, 44px); }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-grid article { min-height: 112px; }
  .service-name { font-size: 22px; }
  .about { grid-template-columns: 1fr; }
  .about-mark { width: 130px; }
  .about-facts { grid-template-columns: 1fr; }
  .mockup h2 { font-size: clamp(36px, 10vw, 46px); }
}

/* V3 hero — brand-led, no borrowed client photography */
.hero {
  min-height: 560px;
  grid-template-columns: minmax(0, 1.05fr) minmax(390px, .95fr);
}
.hero-copy {
  padding-top: clamp(54px, 6vw, 80px);
  padding-bottom: clamp(48px, 5.5vw, 70px);
}
.hero h1 {
  max-width: 690px;
  font-size: clamp(40px, 4vw, 58px);
  line-height: 1.04;
  letter-spacing: -.035em;
}
.hero-lede {
  max-width: 560px;
  margin-top: 20px;
  font-size: clamp(15px, 1.1vw, 17px);
}
.hero-actions { margin-top: 26px; }
.local-note { padding-top: 26px; }

.hero-ledger {
  align-self: stretch;
  display: flex;
  flex-direction: column;
  padding: clamp(34px, 4vw, 54px);
  border-left: 1px solid var(--line);
  background:
    linear-gradient(to right, transparent 0, transparent calc(100% - 1px), rgba(23,23,21,.035) calc(100% - 1px)),
    linear-gradient(to bottom, rgba(23,23,21,.025) 1px, transparent 1px);
  background-size: 25% 100%, 100% 25%;
}
.ledger-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--ink);
}
.ledger-top .micro { margin: 0; color: var(--ink); }
.ledger-top > span {
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.ledger-project {
  display: grid;
  grid-template-columns: 34px minmax(0, 1fr) auto;
  gap: 16px;
  align-items: center;
  min-height: 86px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}
a.ledger-project { transition: padding-left .2s ease; }
a.ledger-project:hover { padding-left: 7px; }
.ledger-no {
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: .12em;
}
.ledger-name { display: flex; flex-direction: column; gap: 3px; min-width: 0; }
.ledger-name strong {
  font-family: var(--serif);
  font-size: clamp(19px, 1.8vw, 25px);
  font-weight: 400;
  line-height: 1.08;
}
.ledger-name small,
.ledger-result {
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: .09em;
  text-transform: uppercase;
}
.ledger-result { text-align: right; color: var(--ink); }
.ledger-statement {
  margin-top: auto;
  padding-top: clamp(28px, 4vw, 50px);
  display: grid;
  grid-template-columns: auto 1fr;
  column-gap: 24px;
  align-items: end;
}
.ledger-mark {
  grid-row: 1 / 3;
  font-family: var(--serif);
  font-size: clamp(60px, 7vw, 96px);
  line-height: .8;
  letter-spacing: -.08em;
}
.ledger-statement p {
  margin: 0 0 10px;
  max-width: 390px;
  font-family: var(--serif);
  font-size: clamp(20px, 1.7vw, 26px);
  line-height: 1.08;
}
.ledger-statement small {
  color: var(--muted);
  font-size: 8px;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
}

/* quieter supporting scale */
.section-heading h2 { font-size: clamp(32px, 3.2vw, 46px); }
.case-copy h3 { font-size: clamp(30px, 2.7vw, 44px); }
.mockup h2 { font-size: clamp(34px, 3.6vw, 50px); }

@media (max-width: 820px) {
  .hero { grid-template-columns: 1fr; }
  .hero-ledger { border-left: 0; border-top: 1px solid var(--line); min-height: 470px; }
}
@media (max-width: 560px) {
  .hero h1 { font-size: clamp(36px, 10vw, 46px); }
  .hero-ledger { padding: 28px 20px; min-height: 430px; }
  .ledger-project { grid-template-columns: 28px 1fr; }
  .ledger-result { grid-column: 2; text-align: left; }
  .ledger-statement { grid-template-columns: 1fr; }
  .ledger-mark { grid-row: auto; margin-bottom: 20px; font-size: 58px; }
}

/* V4 portfolio — show the actual design work, not generic field photography */
.portfolio-section .section-heading { margin-bottom: clamp(32px, 4vw, 48px); }
.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(42px, 5vw, 72px) clamp(24px, 3.6vw, 52px);
}
.portfolio-project { min-width: 0; }
.portfolio-project.portfolio-wide { grid-column: 1 / -1; }
.project-visual {
  display: block;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #fff;
  color: inherit;
  aspect-ratio: 16 / 10;
  transition: transform .28s ease, box-shadow .28s ease;
}
a.project-visual:hover { transform: translateY(-4px); box-shadow: 0 20px 50px rgba(20,20,18,.09); }
.browser-chrome {
  height: 30px;
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 0 13px;
  border-bottom: 1px solid rgba(20,20,18,.1);
  background: #f4f4f1;
  color: #70706a;
  font: 700 7px/1 var(--sans);
  letter-spacing: .08em;
  text-transform: uppercase;
}
.browser-dark { background: #171716; color: #bcbcb5; border-color: rgba(255,255,255,.1); }
.browser-dots { display: inline-flex; gap: 4px; }
.browser-dots i { width: 5px; height: 5px; border: 1px solid currentColor; border-radius: 50%; opacity: .7; }
.site-shot { height: calc(100% - 30px); display: flex; flex-direction: column; overflow: hidden; }
.shot-nav {
  min-height: 54px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 10px clamp(15px,2vw,24px);
  position: relative;
  z-index: 2;
}
.shot-links { font: 700 7px/1 var(--sans); letter-spacing: .07em; text-transform: uppercase; white-space: nowrap; }
.shot-links b { display: inline-block; padding: 7px 9px; border: 1px solid currentColor; }
.shot-logo-ajs { color: #eee9dd; font: 700 17px/.85 Georgia,serif; letter-spacing: -.04em; }
.shot-logo-ajs small { display:block; margin-top:4px; font:700 5px/1 var(--sans); letter-spacing:.18em; }
.site-shot-ajs .shot-nav { background:#302215; color:#eee9dd; }
.site-shot-ultimate .shot-nav { background:#071924; color:#f4f7f8; }
.shot-logo-ultimate { display:flex; align-items:center; gap:7px; }
.shot-logo-ultimate > span { display:grid; place-items:center; width:24px; height:24px; border:1px solid #6ca1bb; border-radius:5px; color:#8cc0d5; font:700 11px/1 var(--sans); }
.shot-logo-ultimate strong { font:700 7px/1.08 var(--sans); letter-spacing:.1em; }
.shot-hero { position: relative; flex: 1; min-height: 0; overflow: hidden; }
.shot-hero > img { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.shot-overlay { position:absolute; inset:0; background:linear-gradient(90deg, rgba(9,9,8,.82) 0%, rgba(9,9,8,.55) 45%, rgba(9,9,8,.12) 100%); }
.site-shot-ultimate .shot-overlay { background:linear-gradient(90deg, rgba(2,16,25,.92) 0%, rgba(2,16,25,.62) 54%, rgba(2,16,25,.18) 100%); }
.shot-copy { position:absolute; z-index:2; left:clamp(16px,3vw,36px); top:50%; transform:translateY(-50%); width:min(62%,520px); color:white; display:grid; gap:8px; }
.shot-copy > span { font:700 6px/1 var(--sans); letter-spacing:.16em; text-transform:uppercase; opacity:.85; }
.shot-copy strong { max-width:500px; font:700 clamp(18px,2.5vw,34px)/.98 var(--sans); letter-spacing:-.035em; }
.site-shot-ajs .shot-copy strong { font-family: Georgia,serif; font-weight:600; }
.shot-copy small { max-width:390px; font:500 8px/1.35 var(--sans); opacity:.88; }
.shot-copy em { width:max-content; margin-top:3px; padding:8px 10px; border:1px solid rgba(255,255,255,.6); font:700 6px/1 var(--sans); letter-spacing:.08em; font-style:normal; }
.project-info {
  display: grid;
  grid-template-columns: minmax(180px,.8fr) minmax(220px,1.2fr) auto;
  gap: 22px;
  align-items: end;
  padding-top: 17px;
  border-top: 1px solid var(--line);
  margin-top: 14px;
}
.portfolio-project:not(.portfolio-wide) .project-info { grid-template-columns:1fr; gap:9px; align-items:start; }
.project-info .micro { margin:0 0 6px; }
.project-info h3 { margin:0; font:400 clamp(24px,2.15vw,34px)/1 var(--serif); letter-spacing:-.025em; }
.project-info > p { margin:0; color:var(--muted); font-size:12px; line-height:1.45; max-width:560px; }
.project-info .text-link { align-self:end; white-space:nowrap; font-size:9px; }

/* Near Me Towing — actual brand language/visual system */
.brand-preview { position:relative; }
.near-me-stage { height:calc(100% - 30px); position:relative; overflow:hidden; display:grid; align-items:center; grid-template-columns:1fr .7fr; gap:20px; padding:clamp(24px,4vw,52px); background:#111; color:#fff; }
.near-me-stage::after { content:""; position:absolute; inset:0; background:linear-gradient(120deg, transparent 55%, rgba(227,24,24,.23) 55% 66%, rgba(255,193,7,.18) 66% 72%, transparent 72%); pointer-events:none; }
.near-me-speed { position:absolute; height:13px; width:54%; right:-10%; transform:skewX(-28deg) rotate(-6deg); }
.speed-one { top:22%; background:#e31818; }
.speed-two { top:29%; right:-4%; width:47%; background:#ffc107; }
.near-me-lockup { position:relative; z-index:2; display:grid; width:max-content; max-width:100%; transform:rotate(-2deg); }
.near-me-lockup span, .near-me-lockup b { font:900 clamp(34px,5vw,70px)/.8 Impact,Haettenschweiler,'Arial Narrow Bold',sans-serif; letter-spacing:-.035em; }
.near-me-lockup b { color:#ffc107; font-style:normal; margin-left:16%; }
.near-me-lockup strong { margin-top:4px; font:900 clamp(18px,2.5vw,32px)/.9 Impact,Haettenschweiler,'Arial Narrow Bold',sans-serif; letter-spacing:.04em; }
.near-me-lockup small { margin-top:12px; color:#ffc107; font:800 7px/1 var(--sans); letter-spacing:.14em; }
.tow-truck-mark { position:relative; z-index:2; justify-self:end; width:min(240px,100%); aspect-ratio:1.5; }
.truck-cab { position:absolute; left:9%; bottom:24%; width:43%; height:50%; background:#e31818; border:5px solid #fff; clip-path:polygon(10% 28%,34% 28%,48% 0,88% 0,100% 26%,100% 100%,0 100%,0 52%); }
.truck-bed { position:absolute; right:0; bottom:27%; width:61%; height:13%; background:#ffc107; border:4px solid #fff; transform:skewX(-12deg); }
.tow-truck-mark i { position:absolute; bottom:12%; width:22%; aspect-ratio:1; border-radius:50%; background:#111; border:6px solid #d9d9d9; box-shadow:inset 0 0 0 7px #333; }
.tow-truck-mark i:nth-of-type(1){left:14%}.tow-truck-mark i:nth-of-type(2){right:13%}
.near-me-cta { position:absolute; z-index:3; right:clamp(20px,4vw,48px); bottom:clamp(18px,3vw,34px); display:flex; gap:10px; align-items:center; font:800 8px/1 var(--sans); letter-spacing:.08em; }
.near-me-cta b { background:#ffc107; color:#111; padding:8px 10px; }
.near-me-cta span { color:#fff; }

/* Gem State Totes — approved black/yellow website direction */
.gem-stage { position:relative; height:calc(100% - 30px); overflow:hidden; background:#0e0e0d; color:white; }
.gem-nav { height:55px; position:relative; z-index:4; display:flex; align-items:center; justify-content:space-between; gap:16px; padding:0 clamp(18px,3vw,34px); border-bottom:1px solid rgba(255,255,255,.14); }
.gem-nav strong { font:900 10px/1 var(--sans); letter-spacing:.1em; }
.gem-nav span { font:700 6px/1 var(--sans); letter-spacing:.07em; text-transform:uppercase; white-space:nowrap; }
.gem-nav b { padding:7px 9px; background:#f2cf18; color:#111; }
.gem-copy { position:relative; z-index:3; width:58%; padding:clamp(28px,4vw,56px) clamp(22px,4vw,52px); }
.gem-copy > span { color:#f2cf18; font:800 7px/1 var(--sans); letter-spacing:.16em; }
.gem-copy strong { display:block; margin-top:12px; font:900 clamp(30px,5vw,68px)/.86 Impact,Haettenschweiler,'Arial Narrow Bold',sans-serif; letter-spacing:-.015em; }
.gem-copy p { max-width:380px; font-size:10px; color:#e8e8e2; }
.gem-copy em { display:inline-block; margin-top:8px; padding:9px 12px; background:#f2cf18; color:#111; font:900 7px/1 var(--sans); letter-spacing:.08em; font-style:normal; }
.gem-mountains { position:absolute; inset:0; opacity:.34; }
.gem-mountains i { position:absolute; bottom:0; width:55%; height:72%; background:#6e6e67; clip-path:polygon(50% 0,100% 100%,0 100%); }
.gem-mountains i:nth-child(1){right:-8%;bottom:-12%;height:94%;background:#8b8b82}.gem-mountains i:nth-child(2){right:25%;bottom:-17%;height:72%;background:#575752}.gem-mountains i:nth-child(3){left:-16%;bottom:-28%;height:64%;background:#343431}
.gem-totes { position:absolute; z-index:4; right:8%; bottom:7%; width:28%; height:52%; }
.gem-totes i { position:absolute; left:0; width:100%; height:30%; background:#1c1c1a; border:2px solid #f2cf18; box-shadow:inset 0 8px 0 #f2cf18; }
.gem-totes i:nth-child(1){bottom:0}.gem-totes i:nth-child(2){bottom:29%;left:8%}.gem-totes i:nth-child(3){bottom:58%;left:16%}

/* Master Plumbing — branding board rather than fake field photography */
.master-preview { background:#ddd1b5; }
.master-paper { height:100%; padding:clamp(28px,4vw,54px); background:linear-gradient(135deg,#ede3ca 0%,#d9cbac 100%); color:#233128; position:relative; overflow:hidden; }
.master-paper::after { content:"M"; position:absolute; right:-4%; bottom:-18%; font:700 260px/1 Georgia,serif; opacity:.045; }
.master-kicker { font:800 7px/1 var(--sans); letter-spacing:.16em; }
.master-badge { width:min(340px,74%); margin:clamp(26px,5vw,62px) auto 0; padding:24px 22px; border:4px double #344638; text-align:center; transform:rotate(-1deg); position:relative; z-index:2; }
.master-badge small { display:block; font:800 8px/1 var(--sans); letter-spacing:.24em; }
.master-badge strong { display:block; margin:7px 0 2px; font:700 clamp(32px,4vw,54px)/.9 Georgia,serif; letter-spacing:-.05em; }
.master-badge b { display:block; color:#8a572c; font:800 clamp(17px,2.2vw,27px)/1 var(--sans); letter-spacing:.06em; }
.master-badge em { display:block; margin-top:13px; font:700 6px/1 var(--sans); letter-spacing:.15em; font-style:normal; }
.master-swatch { display:flex; gap:7px; position:absolute; left:clamp(26px,4vw,50px); bottom:clamp(26px,4vw,48px); }
.master-swatch i { width:20px; height:20px; border-radius:50%; border:1px solid rgba(0,0,0,.16); }.master-swatch i:nth-child(1){background:#2f4937}.master-swatch i:nth-child(2){background:#8a572c}.master-swatch i:nth-child(3){background:#c7b587}.master-swatch i:nth-child(4){background:#ede3ca}
.master-paper > p { position:absolute; right:clamp(24px,4vw,48px); bottom:clamp(28px,4vw,50px); margin:0; font:800 6px/1 var(--sans); letter-spacing:.12em; }

/* Louisiana Electrical — actual project visual language */
.electric-stage { height:calc(100% - 30px); position:relative; overflow:hidden; background:#092a53; color:white; }
.electric-nav { height:54px; display:flex; align-items:center; justify-content:space-between; gap:18px; padding:0 clamp(16px,3vw,30px); background:white; color:#113563; }
.electric-nav strong { color:#f3c600; font:900 13px/1 var(--sans); letter-spacing:-.03em; }.electric-nav strong small { display:block; color:#113563; font-size:5px; letter-spacing:.1em; margin-top:3px; }
.electric-nav span { font:700 6px/1 var(--sans); text-transform:uppercase; letter-spacing:.06em; white-space:nowrap; }.electric-nav b { color:#d73027; }
.electric-copy { position:relative; z-index:2; width:70%; padding:clamp(30px,5vw,64px) clamp(22px,4vw,50px); }
.electric-copy > span { color:#f3c600; font:800 7px/1 var(--sans); letter-spacing:.15em; }
.electric-copy strong { display:block; margin-top:10px; font:900 clamp(26px,4.2vw,58px)/.9 var(--sans); letter-spacing:-.045em; }.electric-copy strong b { color:#f3c600; }
.electric-copy p { font:700 10px/1 var(--sans); text-transform:uppercase; letter-spacing:.1em; }.electric-copy em { display:inline-block; margin-top:5px; background:#d73027; padding:9px 12px; font:800 7px/1 var(--sans); letter-spacing:.08em; font-style:normal; }
.electric-bolts { position:absolute; right:7%; bottom:-6%; color:#f3c600; font-size:clamp(110px,17vw,220px); opacity:.16; transform:rotate(8deg); }

.ledger-more { margin-top:0; }

@media (max-width: 900px) {
  .portfolio-grid { grid-template-columns:1fr; gap:42px; }
  .portfolio-project.portfolio-wide { grid-column:auto; }
  .project-info, .portfolio-project:not(.portfolio-wide) .project-info { grid-template-columns:1fr; align-items:start; gap:9px; }
  .project-info .text-link { justify-self:start; }
}
@media (max-width: 620px) {
  .project-visual { aspect-ratio:4 / 3; }
  .shot-links, .gem-nav span, .electric-nav span { display:none; }
  .shot-copy { width:76%; }
  .shot-copy strong { font-size:21px; }
  .near-me-stage { grid-template-columns:1fr; padding:28px 22px; }
  .tow-truck-mark { position:absolute; right:4%; bottom:8%; width:42%; opacity:.5; }
  .near-me-cta { left:22px; right:auto; bottom:20px; }
  .near-me-lockup span, .near-me-lockup b { font-size:42px; }
  .gem-copy { width:74%; padding:34px 22px; }.gem-copy strong { font-size:38px; }.gem-totes { width:31%; right:5%; }
  .master-badge { width:88%; margin-top:34px; }.master-paper > p { display:none; }
  .electric-copy { width:86%; padding:34px 22px; }.electric-copy strong { font-size:34px; }
}